With the year coming to a close, it’s time to celebrate the essential bond between artists and fans with Wrapped. When we talk about 2020 in the years to come, we’ll, of course, tell a story of a pandemic, protests, and politics - but it will also be a story of resilience and the persistence of human connection. An example of Wrapped’s new insights for artistsĪ message posted to the Spotify blog regarding the release of Wrapped For Artists 2020 reads:Īs an all too eventful 2020 winds down, it’s only right to take a moment to reflect on this extraordinary and challenging year as well as the strides you’ve made in the midst of it all. Wrapped 2020 took our advice and now features additional information on user behavior, including a list of users who frequently share an artist’s music. We highlighted that the data provided didn’t have much value for musicians, even if it is fun to look at.

Last year, we ran an article on ways Spotify could improve Wrapped for Artists. It’s a unique piece of marketing that has helped set the streaming giant apart from its competition, and starting today, December 2, 2020, Wrapped features are available to everyone. The Wrapped feature helps listeners understand their behavior platform, and it allows artists to understand how their music performs. It’s December once again, which means Spotify users worldwide are beginning to share their Wrapped stats. Spotify’s viral Wrapped feature, which shares performance data for the year, gives artists more insights into their audience. ( Hypebot) - Spotify’s now viral “wrapped” feature shows artist performance data for the year gone by, and this year includes some useful new information on user behavior, and listeners who frequently share an artist’s music.

Spotify for artists wrapped